Medical centre: three times more clicks from Google
Fixed technical errors, collected the semantics, built a landing page for every specialty and links – daily clicks from Google roughly tripled.
- Client: Medical centre
- Service: SEO
Starting point
In early 2023 the centre got about 150 clicks a day from Google. There were no dedicated pages for individual specialties.
What we did
- Fixed technical errors
- Collected the semantics: what patients actually search for
- Created a landing page for every medical specialty
- Built a link profile: paid placements on relevant websites
Result
- Clicks per day grew from about 150 to about 450
- 115,000 clicks and 1.3 million impressions in 16 months
- average CTR 8.8%, average position 13
A similar goal?
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